Value Selling
This highly effective workshop gives participants the tools and techniques to sell at a premium price while making the customer firmly believe they are getting outstanding value.
BUILD VALUE INTO YOUR SALES PROPOSITION
Discover what value looks like to each customer. Through professional listening techniques, participants will identify what true value is, shaping proposals that engage customers by solving their challenges.
TOPICS COVERED DURING THE PROGRAMME
01. Identify & Deliver
value
Discover what value looks like to each customer. Through professional listening techniques, participants will identify what true value is, shaping proposals that engage customers by solving their challenges.
02. Build value into your sales proposition
Participants learn to create the ultimate value proposition for their customers, communicating it in such a way that addresses their issues.
03. Overcome pricing challenges
Sell without the need to discount and drive up your average order value. Overcome the discounting culture by refocusing the customer on value, not price. Participants learn to refocus their customers and communicate the value, rather than the price.
04. Sell at a premium
price
Charge a premium price for your products, while making the customer firmly believe they are getting outstanding value from you.
Course overview
- Through professional listening techniques, participants will identify what true value is, shaping proposals that engage customers by solving their challenges.
- Sell without the need to discount and drive up your average order value.
- Charge a premium price for your products, while making the customer firmly believe they are getting outstanding value from you.
- Demonstrations.
- Role Plays.
- Video recordings.
- Individual and group pitches.
- Games.
- Sales / Marketing managers / Directors Business development / Procurement Sales executives / agents Sales coordinators.
1 day.
Maximum size of 15.
Available on request.
- Classroom.
- Virtual.
REQUEST YOUR QUOTATION
Receive a no obligation proposal for training your team. Discover the full range of training options and courses available.
PROGRAMMES COMPLETED
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