Selling to the C-Suite
To sell to the C-Suite we have to know how to think, talk and behave like the C-Suite. Gain the confidence, tools and strategy they need to succeed at this level. Develop powerful techniques and skills to build a unique, powerful value proposition that will engage C-Suite and speed up the sales cycle
HOW DO YOU SELL TO SENIOR EXECUTIVES?
Selling to the C-Suite is a sales development programme which trains sales people to sell to top management. This sales course equips trainees in three key elements: to build the confidence, networking abilities and techniques to sell to those at the top of the food chain: CEOs, CFOs, CTOs and the entire C-Suite.
TOPICS COVERED DURING THE PROGRAMME
01. Engage The C-Suite
Develop the mindset you need to connect with executives higher up the “food chain”. Understand that motivates the C-Suite and why they should give you their time. The programme gives sales people the confidence, tools and strategy they need to succeed at this level.
02. Build a Value Proposition
Sales people will understand the different needs of a senior buyer and will learn valuable techniques and skills to build a unique, powerful value proposition that will engage high level executives up to C-Suite and speed up the sales cycle.
03. Leverage Your Network
How sales people can utilise their existing connections to start building an executive network and navigate their way to more C-Suite decision makers.
Course overview
- Understand the mindset of the C-suite and what makes them different.
- Develop the confidence to approach and communicate with C-level executives.
- Powerful techniques to engage CEOs, CFOs, CTOs and the entire C-Suite.
- Build a powerful value proposition that engages senior audiences.
- Demonstrations.
- Role plays.
- Video recordings.
- Individual and group pitches.
- Games.
Sales / Marketing managers / Directors, Business development / Sales executives
1 day.
Maximum size of 15.
Available on request.
- Classroom Virtual.
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